Lasting Reflections Of Self Expression: The Idea Pin

We’re so excited to announce the Second Annual Pinterest Pals Summer Reading Book Club is off and running! The Landing Page is launched. Clients’ video and static organic pins are scheduled on my platform and Tailwind. We’re even making our mark over on Instagram. Now, we have one more aspect of the campaign to create – The Idea Pins. The Idea Pins I made for last year’s campaign have brought in over 7K impressions, thus far (Which means that over 7,000 sets of eyes landed on them! Yay!). I’d like to double that number this year.

With Idea Pins, we discover ways to inspire, educate, and inform our audience with videos, stills, animation, text overlays, and audio. Once known as the Story Pin, the intent of Idea Pins is to tell the story of you. They’re evergreen flickers of color and movement revealing who you are, what your stories are about, and ways your audience can build a relationship with you. Imagine constructing something original, genuine, lasting, and wildly creative that doubles as a marketing tool. Cool, right?

Please be our guest and tour the Pinterest platforms linked to the Second Annual Pinterest Pals Summer Reading Book Club Landing Page. There you will discover how a poet, a historian, a writing coach, a yogi, a literary activist, and others are telling their stories with Idea Pins.

Contact me if you want to know more about building a Pinterest platform founded on you and your authentic messaging. Let’s explore creative ways to enhance your reach with Pinterest.

Also, you conference planners, consider adding Pinterest to your marketing panel discussions. Your attendees will be very glad that you did.

Passengers (And Authors), Prepare For Landing

I have travel plans. 

On Friday, John and I are returning to the Lone Star State and I’m plenty excited about the trip. We’re flying into Austin-Bergstrom International Airport. Despite recent renovations, I am very familiar with the airport layout. I’ve flown in and out of that place countless times. I know my way around the joint. I feel secure there.

In June, I’m taking a trip to Salt Lake City. This will be the first time I've landed at the Salt Lake City International Airport. You can bet, once the plane has landed and I make my way down the jet bridge, I’ll be thinking, “Where should I go?” I anticipate that there will be plenty of well-placed, easy to-understand signs available to help me find my way.  Well-crafted website landing pages need to serve your audience in a similar fashion.

Think about your audience’s travel experience prior to discovering your website. Who knows where their flight may have originated from – a conference, a social media post, a Zoom webinar? Whatever it may be, something interesting compelled them to scour the internet to find your website. If you and your website are familiar, they might be tolerant of some confusion while searching for the information they need. If they don’t know you and cannot easily find the information they desire, they’ll bounce. Bummer, man.

This week we’re crafting the pins for the Second Annual Pinterest Pals Summer Reading Book Club. I cannot wait for you to see these gorgeous treasures. Collage pins. Video pins. Idea pins. Genre-specific collections. Book-jacket standalones. We have also prepared a campaign web page to assure a smooth-landing after they have clicked-through to our website. For them, much like for me in Salt Lake City, orientation will be required. They need to easily understand where to go to get what they need.

The purpose for the Summer Reading Book Club is to showcase (and sell) selected books written by our 2022 clients, and to highlight their Pinterest platforms. This messaging will be creatively communicated through graphics and pin descriptions. By clearly doing so, our click-through audience (All thousands of them!) will know the purpose of their landing and what to do next. As you can see, we’ve made it very easy for them to either view the authors’ Pinterest platforms and/or purchase their books.

ETA for the Summer Reading Book Club takeoff is Monday, April 18. Buckle up and join us as we fly the friendly skies of Pinterest.