Unbranded Searches Make Pinterest Anybody’s Game

Last week, while attending a Pinterest managers round-up meeting, the speaker commented that 97% of the searches on Pinterest are “unbranded.” Dang! That’s an impressive percentage of users, but what does that mean for authors, illustrators, and book creators everywhere? 
 
An “unbranded search” is a detailed description of a Pinterest user’s desire for exploration. These searches reflect how Pinterest users behave on the platform. Here’s what Pinterest has to say about this:
 

Such a high percentage of unbranded searches is a strong indication that Pinterest users are on the platform to seek inspiration and discover new ideas.

 
Anticipating unbranded search trends does require a bit of finesse, but the effort is well worth it. For example, some topics are seasonal, such as “Earth Day”, “Hanukkah”, and “Back-to-school”. Other topics like “middle grade nonfiction books about space”, “early literacy for toddlers”, or “gift books for baby showers” are on-going topics, searched as the Pinterest user sees fit. 
 
The ultimate challenge for us all is to anticipate the needs and desires of our intended audience. All we must do is discover ways that our books, programs, and products might inspire, educate, or encourage them. And then creatively create graphics and concise context that will help them find us on the platform. Build it and they will come, right?
 
The fun never, ever ends! For sure.
 
Need help with your presence on Pinterest? Like an unbranded search, we’re here whenever you need us.
 

Lasting Reflections Of Self Expression: The Idea Pin

We’re so excited to announce the Second Annual Pinterest Pals Summer Reading Book Club is off and running! The Landing Page is launched. Clients’ video and static organic pins are scheduled on my platform and Tailwind. We’re even making our mark over on Instagram. Now, we have one more aspect of the campaign to create – The Idea Pins. The Idea Pins I made for last year’s campaign have brought in over 7K impressions, thus far (Which means that over 7,000 sets of eyes landed on them! Yay!). I’d like to double that number this year.

With Idea Pins, we discover ways to inspire, educate, and inform our audience with videos, stills, animation, text overlays, and audio. Once known as the Story Pin, the intent of Idea Pins is to tell the story of you. They’re evergreen flickers of color and movement revealing who you are, what your stories are about, and ways your audience can build a relationship with you. Imagine constructing something original, genuine, lasting, and wildly creative that doubles as a marketing tool. Cool, right?

Please be our guest and tour the Pinterest platforms linked to the Second Annual Pinterest Pals Summer Reading Book Club Landing Page. There you will discover how a poet, a historian, a writing coach, a yogi, a literary activist, and others are telling their stories with Idea Pins.

Contact me if you want to know more about building a Pinterest platform founded on you and your authentic messaging. Let’s explore creative ways to enhance your reach with Pinterest.

Also, you conference planners, consider adding Pinterest to your marketing panel discussions. Your attendees will be very glad that you did.