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Presentations for Pinterest

Pinterest Basics: The Nuts & Bolts of Building a Platform

Being that Pinterest is the third-largest search engine on the internet, after Google and YouTube, all authors and illustrators need to establish territory on this dynamic platform. Learn the basics required to build and manage a dynamic evergreen platform on Pinterest inspired by your original content.

Pinterest 2.0

There are two approaches to establishing a presence of Pinterest - a personal account versus a business account. Being that each platform is beneficial in their own way, authors and illustrators should assess each approach according to their marketing goals. In this session, participants compare and contrast the pros and cons of personal and business accounts, then be presented strategies for success in each.

Does Pinterest Sell Books?

Sure. We we're all looking for a down and dirty, quick and easy marketing strategy to win over readers, aren’t we? Click and buy. That’s what we want. Yet, truth be told, there's a whole lot more to selling than a click and a prayer. In this session, participants will learn about the components of what is known as the "sales funnel" and how they can develop a plan to navigate their way through it using Pinterest and other modes of marketing.  

Finding Your Peeps on Pinterest

Face it. Teachers love Pinterest. Librarians and homeschoolers live by it. With over 431 million people using Pinterest on a monthly basis, all authors, illustrators, publishers, and book sellers need to establish a viable presence on this robust, yet daunting platform. In this session, Deb explores Pinterest basics, the psyche of the Pinterest user, and the infinite possibilities maintaining visibility on the platform has for book creators and book sellers worldwide. 

Presentations for Online Marketing

Finding Your Voice in the Digital Marketing Arena

As book creators, we understand the need for consistent marketing of our books and services. Yet, we want to avoid sounding pushy, icky, or salesy. Because of this angst, many of us avoid marketing efforts all together. In this writing workshop, participants will be led through a series of lessons in which they will discover their unique messaging and establish a strategy to share it. 

How to Tease Keywords & SEO Content From Your Books & Programming

Digital marketing success requires a basic understanding of SEO (Search Engine Optimization) and how it relates to one’s books and services. Incorporating well-researched SEO to any and all digital marketing efforts amplifies visibility opportunities. In this session, participants will learn how to translate their desired messaging in such a way that Google, Pinterest, and social media platforms will categorize, classify, and magnify their reach.    

A Publicity Plan for the Reluctant Marketer

Being a 60-something-aged debut picture book author, Debbie approached her marketing plan using strategic, well-researched methods, which she is eager to share. In this session, participants will create and clarify their outreach strategies by applying principles developed by contemporary marketing masters such as Tim Grahl, Michael Hyatt, and Derek Sivers, to name a few. A reading list is included as reference.

Social Media Graphic Basics

Social media posts without graphics lack luster with potential viewers. Posts need graphics that sparkle and delight. Using Pamela Pease's GRAPHIC DESIGNING FOR KIDS as reference, participants will apply time-tested graphic design basics to make their social media post shine.

The Visibility Formula: C3=V

Much like solving a basic algebraic formula, establishing a visibility platform (V) founded on authenticity and reciprocity is based on three variables - content continuity and, community (C3). In this session, participants will be led through a 6-step process to clarify marketing strategies that feel genuine to who they are as artists and individuals.

Workshops

Done in a Day: A Pinterest Platform Construction Workshop

Learn the basics required to build and manage a dynamite evergreen platform on Pinterest. In this three-part, hands-on workshop, participants are guided to build the foundation for their Pinterest platform in real-time. 

Workshop Overview: 

Part 1: Cultivate a Pinterest Mindset

• Establish your “Why”

• Mood boards vs. Business boards

• Define your message

• Understanding your audience & how you can serve them

• The Trends Tool

• Content is King!

• Keyword Analysis

• Canva overview

Session 2: Boards

• Your Business Account

• Secret vs. Public boards

• Group Boards

• Plan your content

• SEO & Keyword Analysis

• Launching a Board

Session 3: Pins

• Parts of a Pin 

• The Call to Action

• Types of Graphics

• Trends Analysis

• Planning Your Content

• SEO & Keyword Analysis

• Posting a Pin

• Understanding Analytics