Yesterday, while scrolling through my Pinterest home feed, one of my old Guides by Deb pins surfaced in the mix. This heart-laced beauty merits a bit of examination. I could geek out by analyzing this treasure in bazillion ways. For now, lucky for you, I’ll stick to just two points.
Anne Bustard’s BUDDY HOLLY pin was part of a campaign we ran in late 2020 in anticipation of hitting the Valentine’s Day 2021 trend. We prepare for campaigns such as on a monthly basis around anticipated trends, themes, or deliberate efforts to build platforms based on a client’s expertise. In this case, we nailed last year's Guides by Deb Valentine’s Day campaign, and it looks like we’re going to do it again in 2022 without any effort at all! Yippee!
Evergreen marketing transcends glitz and fads, which is why I believe so strongly in the power of Pinterest. Rather than surfacing as a digital blip on other forms of social media, this stuff lasts. The secret to posting pins that thrive like a Ponderosa Pine is to link to quality content that is inspirational, authentic, educational, and beneficial for your intended audience. In this case, our charming specimen is linked to a juicy book list and freebies that will make any elementary educator swoon.
I’d like to give a shout out to two other Pinterest marketers that are featured on the screen shot. The Mandela pin on the lower left was posted by the lovely Lindsey McDivitt. I’m not sure when she posted that pin, but I’ve seen it before in other searches. It's doing well. The Idea Pin beneath BUDDY is highlighting a freebie promoting Jeanne Walker Harvey’s MY HANDS SING THE BLUES, which was first posted on August 25, 2021. My guess is that the Pinterest algorithms have linked these gorgeous pins and their time-tested content to the current Black History Month trend (See graph below). You’re going green, ladies. Good for you.
Kermit’s words, “It ain’t easy being green,” pretty much sums up the process of marketing on Pinterest. It requires intriguing content, strategy, planning, patience, and a little bit of luck to find success on this platform. And believe you me…it’s worth the effort.
Debbie Gonzales is an author, educator, and a Pinterest Marketing specialist. She’s the host of Guided by Deb, a website consisting of over 300 standards-aligned educator guides for all genres. If you’re interested in learning more about Pinterest marketing, reach out to Deb. She loves talking about all things Pinterest!