Tips for Launching a Tender Picture Book on Pinterest

In January, my dear friend Nancy Bo Flood is launching one of the sweetest, most heartfelt picture books I’ve seen in a very long time. WALKING GRANDMA HOME: A STORY OF GRIEF, HOPE AND HEALING, illustrated by Ellen Shi, tenderly explores the process of dying and finality of death from a young boy’s point of view. The story chronicles Little Lee’s emotional journey of understanding as he experiences the stages of grief due to his beloved grandmother’s passing.

In the story, because Grandma knows that her time is drawing near, she attempts to prepare Lee for her passing. Throughout the story, Lee’s questions such as this are addressed with tenderness, honesty, and candor. For example, one lovely day while in the flower garden together, Grandma explains, “Little Lee, I’m going away soon, I’m going home.” Her words confuse Lee. “Home?” he wonders. “Grandma is already home.” As the story progresses, his broken heart is healed as he symbolically walks with Grandma to her eternal resting place in Heaven.

WALKING GRANDMA HOME: A STORY OF GRIEF, HOPE AND HEALING is a timeless story, an important book, one that should live on the shelves of every school library, guidance counselor’s office, and early childhood teacher’s classroom.  It’s a book that, after following a few simple steps, would find a lasting home on Pinterest. 

The first step to consider when establishing an evergreen Pinterest campaign for a book like WALKING GRANDMA HOME: A STORY OF GRIEF, HOPE AND HEALING, is to think of who might be searching for a book like this and why do they need it? How can a story such as this be helpful to them? Furthermore, how would they articulate their request? What words or phrases would they type into the Pinterest search bar to find a solution to their problem? 

In efforts to support a grieving child, a caring parent, librarian, or teacher might drop phrases like picture books about grief, kids’ books about sadness or death and dying for kids into the Pinterest search bar. With a click, their feed would populate with a screen full of graphics known as collage pins, visual representations of topics or themes that share a common bond. In this case, the collage pins would represent collections of books dealing with topics of grief, death, and dying. To learn more about the books featured on the collage pin, the Pinterest user typically clicks-through to access a blog post listing references about each book. Eureka!

WALKING GRANDMA HOME: A STORY OF GRIEF, HOPE AND HEALING deserves to be featured – front and center – on every collage pin and list of picture books published with the intent to help a child learn to cope with the loss of a loved one. Its compassionate message of hope and healing is transformative.  If you know of a child who shares a similar situation as Little Lee’s, pre-order a copy of WALKING GRANDMA HOME: A STORY OF GRIEF, HOPE AND HEALING today. It’s a story that live on throughout eternity.


Book Information:

Title: WALKING GRANDMA HOME: A STORY OF GRIEF, HOPE AND HEALING

Publisher: Zonderkidz

ISBN-10: 0310771242

ISBN-13: 978-0310771241

Reading age: 4 - 8 years

Grade Level: 1 - 2

Synopsis: This picture book from a child psychologist and counselor uses a touching and relatable story about a young boy’s grief to help children 4-8 understand what it means to lose a loved one and how to process their own emotions of fear, grief, and joyful remembrance. 

When Grandma tells Lee she will soon be “going home,” Lee is confused. Isn’t Grandma already home? But as Grandma’s health gets worse and her death approaches, Lee learns what it means to “walk Grandma home” to heaven, while also reflecting on his good memories and dealing with his grief alongside his extended family.