It’s been a big month for GIRLS WITH GUTS. Being that June 23rd marked the 50th anniversary of the passage of Title IX, that powerhouse of a picture book has been popping up on prestigious booklists, high-profile book blogs, and placed front-faced in libraries and bookstores all over the place! I mention this because, as book marketers (Face it, pal. If you’re a published author, you’re a marketer.), our first impulse is to slap together a one-and-done social post showcasing our accolades. I want to show you another way to celebrate accomplishments that will bring about evergreen laurels – the List Endorsement Campaign.
My future intention is to compile an in-depth-Guides-by-Deb-like resource detailing the steps required to establish a List Endorsement campaign on Pinterest with your book as the Hero image leading the charge. (I’ll make sure that you have first dibbs on these downloads.) For now, let’s look at how a smart client is promoting her adorable, faith-based, family-centered picture book using this effective technique.
On the surface, Jennifer Wolf Kam’s debut picture book UNTIL THE BLUEBERRIES GROW is a sweet story about a loving relationship between a young boy and his grandfather. However, careful readers soon discover that the plot is skillfully layered with themes of compassion, aging, familial devotion, transitions, and Jewish traditions. Jen is actively engaged in promoting her book by crafting insightful blog posts complete with free resources featuring lists of books that share similar themes. Educators and librarians find these lists to be EXCEEDINGLY helpful!
Have a look at how Jen’s promoting her collection of book lists on Pinterest. She’s using Idea Pins, Static Pins, and Video Pins to get the job done. Note that, though the cover for UNTIL THE BLUEBERRIES GROW is prominently featured in the foreground of the graphics, the overall messaging is selfless, creative, and heroically helpful. The best part is that by implementing this List Endorsement campaign, she is investing in visibility longevity on Pinterest. Good on you, Jen. Good on you.
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