A Fresh Wind in Our Sails: Returning to Purposeful Pinterest Marketing (A Case Study)

There’s something uniquely energizing about returning to a project you believe in with fresh eyes. That’s exactly how it feels to step back into Meredith Davis’s world and breathe new life into her Pinterest presence. With the upcoming release of The Minor Rescue and the steady heartbeat of The Minor Miracle still resonating, it’s the perfect time to revisit the heart of Meredith’s message and let it shine across her platform.

Before we dive into the ‘what’ and ‘how’, it’s worth anchoring ourselves in the ‘why’. Why do we tell stories? Why do we bother shaping platforms with care and intention? Because when we know our 'why,' every pin, board, and piece of content becomes more than marketing—it becomes ministry, connection, and purpose in action.

When I first created Meredith’s Impact Map—our go-to guide for staying focused on her message, her goals, and the heart behind her work—it was clear that her books do more than tell a story. They invite readers (and their grownups) into a world where courage, compassion, and quiet acts of heroism shape lives. Her characters do ordinary things with extraordinary impact, making her work not just child- and classroom-friendly, but profoundly values-based. And that’s exactly the kind of story Pinterest was made to share.

As we refresh Meredith’s platform, here are a few strategies we’re implementing—and why they matter:

• New boards: We'll create fresh categories that reflect her SELAH award-winning themes—resilience, kindness, empathy, faith—with pins that spotlight these values in action. These new boards help reframe her platform with clarity and purpose, signaling to Pinterest (and to people) what Meredith stands for.

• Interior art as character intros: Each illustration becomes an invitation to meet the kids who make this series shine. Visual storytelling draws readers in, helping them form connections with characters before they've even cracked open the book.

• Quote pins and keyword-rich descriptions: We’ll weave in lines that speak to both the emotional arc of the books and the academic coding Pinterest favors. These small pieces of story carry weight—each pin acts as a pathway, making the content both searchable and shareable.

• Educator resources: These rich materials deserve the spotlight, so we’ll create optimized pins that help teachers find exactly what they need—clearly labeled by age group and standards. This ensures Meredith’s work isn’t just inspiring—it’s practical, accessible, and classroom-ready.

And while Meredith's delightful Story Time blog will stay right where it is, we won't be creating campaigns for it this time around. This summer, all eyes are on Noah Minor.

So, what happens next? With a few months of consistent content and a clear strategy, Meredith’s Pinterest presence will once again be indexed, discoverable, and engaging—connecting her books with the families, educators, and librarians who need them most.

If you're curious about the strategy behind this work, I invite you to take a look at Meredith’s Pinterest platform. Her boards are already brimming with meaningful content, and there’s much more to come. Visit her here:

Main Page
Saved Boards

And if you're inspired by what you see, go ahead and click that "Follow" button. We’d love for you to watch this transformation unfold.

Behind all of this is the Impact Map—a thoughtful framework that uncovers the heart of your message, connects it with your audience, and translates it into content that resonates and performs—a tool we use to guide authors through clarifying their message, organizing their content, and showing up with authenticity on platforms like Pinterest. Whether you’re brand new to the platform or have been pinning for years, the Impact Map helps you tell your story in a way that truly sticks.

As we wrap up, let’s circle back to the ‘what’, the ‘how’, and the ‘why’ of Meredith’s renewed presence on Pinterest.

• What we’re building is a thoughtfully curated visual space that highlights her books, characters, and classroom resources in engaging, meaningful ways.

• How we’re making it happen is through strategic content, refreshed boards, optimized pins, and an intentional focus on discoverability. With consistency and care, Meredith’s platform will once again become a beacon for those seeking stories that uplift, challenge, and resonate.

• Why we’re doing it is to celebrate the values that make her stories so special—courage, compassion, faith—and to connect those values with the families, educators, and readers who are looking for exactly that kind of inspiration.

This is more than a platform refresh—it’s a recommitment to the mission behind her work. And we can’t wait to see where this new season leads.

We believe in turning values into visuals—and in making Pinterest dreams come true, one intentional pin at a time. 

What to Expect in Your First Four Months on Pinterest (and Beyond!)

So, you’ve decided to invest in Pinterest as a marketing tool—great choice! You’re about to see why this platform is a game-changer for book creators, educators, and sellers. But here’s the thing: Pinterest success doesn’t happen overnight. It’s a long-term strategy, not a quick fix.

To help you understand what to expect, I’m breaking down the first four months of building a strong Pinterest presence. Each phase plays a critical role in setting you up for long-term growth, engagement, and visibility.

Let’s get started.

Month 1: Laying the Groundwork for Success

Think of Month 1 as setting up your house before guests arrive. Everything needs to be polished, inviting, and easy to navigate.

• First, we’ll make sure your Pinterest business account is set up properly.

• Your bio will be crafted to clearly communicate who you are and what you offer.

• A professional and on-brand profile image will help establish credibility.

• We’ll create 10 to 15 keyword-rich boards that reflect your niche and are optimized for search.

The most important step in this phase is keyword research. Pinterest functions as a search engine, so understanding what your audience is looking for is key to making your content discoverable. By the end of Month 1, your profile will be fully optimized and ready to attract the right audience.

Month 2: Creating and Organizing Your Content

With a solid foundation in place, it’s time to start filling your boards with quality content. Rather than posting randomly, we’ll take a strategic approach.

This month, we’ll:

• Develop a content calendar to ensure a steady and organized posting schedule.

• Establish a mix of fresh pins, repins from other creators, and trending content.

• Maintain consistency, which is essential for growing an engaged audience.

• Begin tracking analytics to identify which content is resonating most.

By the end of Month 2, you’ll have a structured pinning routine in place, making Pinterest an active and strategic part of your marketing plan.

Month 3: Fine-Tuning, Optimization, and Promoted Pins

At this stage, your content is flowing regularly, and it’s time to refine your strategy to maximize engagement.

• We’ll experiment with different pin designs, fonts, and formats to see what attracts the most clicks.

• Analytics will be closely monitored to understand which pins and topics perform best.

• Your posting schedule will be adjusted based on data insights to reach your audience at the most effective times.

• Now that Pinterest has indexed your content, we’ll have valuable insights into what’s performing best organically. This is the perfect time to explore promoted pins—paid advertisements that amplify the reach of your most successful content. By leveraging Pinterest’s data, we can ensure we’re promoting the pins that will drive the most engagement, clicks, and conversions.

By the end of Month 3, you’ll have a clearer understanding of what works best, an optimized pinning routine, and a strategic approach to using promoted pins for maximum impact.

Month 4: Expanding Reach and Building Engagement

Now that your content strategy is running smoothly, it’s time to focus on expanding your audience and deepening engagement.

• We’ll develop an engagement strategy that includes commenting, liking, and interacting with others to increase visibility.

• Group boards will be explored as a way to connect with new audiences.

• Collaboration opportunities with influencers or brands will be considered to expand reach.

• If applicable, we’ll continue testing and refining promoted pin strategies to accelerate growth.

This is also a great time to create pins that lead directly to your website, book sales pages, or lead magnets to drive conversions. By the end of Month 4, your Pinterest presence will be well-established, and you’ll start seeing real momentum in engagement and audience growth.

Looking Ahead: What Comes Next?

At this point, your platform is running efficiently, but the work doesn’t stop here. The next phase focuses on diving deeper into analytics, optimizing top-performing content, and planning for seasonal trends.

Pinterest success builds over time, and with consistent effort, your content will continue working for you long after it’s posted. If you stay committed, you’ll see long-term growth, increased visibility, and an audience that keeps coming back for more.

If you’re ready to make Pinterest a key part of your marketing strategy, now is the time to put these steps into action.