I recently had the pleasure of joining Sandy Cooper and Mary K. Tiller on their brilliant show, Writing Off Social: The Podcast. If you haven’t discovered it yet, this show is a must-listen for writers navigating the world of marketing without getting swallowed up by social media overwhelm.
In Episode 66, we explored one of my favorite topics—how Pinterest can be a soulful, sustainable, and strategic platform for authors. We talked about how Pinterest isn’t your typical social media site, and how authors, illustrators, and publishers can use it to build long-lasting visibility and engagement—without trends, gimmicks, or exhausting content cycles.
Here’s a quick peek at what we covered:
Why I don’t consider Pinterest “social media”
How authors are successfully using Pinterest to build their platforms
Why evergreen, keyword-rich static pins still perform incredibly well
My four-step Pinterest strategy that helps creators show up with purpose and clarity
We also discussed what I call legacy marketing—a slow, intentional way of showing up online that honors your life’s work and reaches your audience over time. Pinterest, with its long content lifespan and powerful search engine capabilities, is a perfect match for that kind of marketing.
And just when we thought the conversation was over, Mary K. circled back with one more important question—do authors have to use video and carousel pins to succeed?
My answer: Not at all.
At Pin Lit Marketing, about 95% of our work involves static pins. We’ve seen success time and again by helping our clients create meaningful, doable content rooted in strategy, not trends. Pinterest continues to reward this kind of thoughtful, keyword-informed approach.
If you're curious about whether Pinterest might be a fit for you—especially if you’ve been burned out by social media—this conversation might offer a refreshing perspective.
🎧 Listen to the episode here: https://writingoffsocial.com/66
And a huge thank you to Sandy and Mary K. for the thoughtful questions, the fun conversation, and the opportunity to share my work with your community. I’d be thrilled to collaborate again anytime!
