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About Amber Peterson:

Amber is the CEO of the Cheers Consulting Group. Her solid marketing background began when she graduated from the University of Alaska Fairbanks with a BA in Public Relations in 2003. In 2007, she earned a Masters of Science in Integrated Marketing Communication from Roosevelt University in Chicago, IL. During graduate school, she held an internship with the Chicago Merchandise Mart. After graduation, she relocated to the Pacific Northwest where she accepted a Marketing Director position. Amber passionately feels that Pinterest is the most effective platform to create a steady stream of clients into a business.

Contact Info:


Time Stamps:

  • [00:18] Meet Amber

  • [01:46] Why Pinterest?

  • [05:14] Keys to Pinterest Success

  • [05:36] Create Great Content

  • [06:50] Examples of Real Pins

  • [07:56] Have Clear Goals

  • [10:33] Drive Traffic to Your Website

  • [11:57] Increase Opt-ins on Email List

  • [12:31] Re-pins & Followers

  • [16:06] Keywords are Vital

  • [19:30] Pin Description

  • [20:37] Image Alt-Text

  • [21:21] Bio

  • [22:26] Be Patient & Measure

  • [24:23] Automate

  • [28:41] Q & A - New Strategies

  • [31:15] Group Pins

  • [33:00] Course Creation

  • [35:00] Email Lists

  • [36:00] Use & Abuse

  • [36:30] Purchase Power

  • [37:00] Content Creation

  • [39:22] Special Interest Groups Pinning Together

  • [41:28] Promotional Power

  • [44:00] Revive the Backlist

  • [46:57] Pinterest as a Megaphone



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