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Barbara Fisch and Sarah Shealy launched Blue Slip Media, a children's book publicity and marketing agency, in 2009. Prior to that they were the associate directors of publicity for Harcourt Children’s Books for more than fifteen years. They are passionate about children’s books and enjoy working with authors and publishers to find innovative ways to maximize a book’s reach in a very competitive marketplace. Visit their website at www.blueslipmedia.com to learn more about them and to view current and past campaigns.


Webinar Presentation

Time slot references

  • 00:00 - Introduction
  • 00:53 - Curriculum Guides: Structure & Design
  • 02:52 - Crediting Copyrights
  • 03:33 - Audio Crisis Revealed
  • 03:42 - Graphic Artist Opportunities
  • 04:04 - Re-releasing Prior Titles
  • 06:19 - Announcing New Releases
  • 09:08 - Cover Reveal Timing
  • 10:50 - Goodreads
  • 13:03 - Pinterest
  • 14:41 - Blog Tours
  • 16:10 - Best Time to Contract a Publicist
  • 18:40 - Coordinating with a House Publicist
  • 19:53 - Decoding Kidlit: Conference Presentation Counseling
  • 23:10 - The Importance of a Newsletter
  • 26:10 - Publicizing Poetry: A Platform Developing Opportunity
  • 27:50 - Working with Blue Slip Media
  • 29:46 - Parting Words of Wisdom


For additional questions, clarifications, or to discuss opportunities to work with Barb and Sarah, email them at barbara@blueslipmedia.com  or sarah@blueslipmedia.com.