Blus Slip Media.jpg

Barbara Fisch and Sarah Shealy launched Blue Slip Media, a children's book publicity and marketing agency, in 2009. Prior to that they were the associate directors of publicity for Harcourt Children’s Books for more than fifteen years. They are passionate about children’s books and enjoy working with authors and publishers to find innovative ways to maximize a book’s reach in a very competitive marketplace. Visit their website at www.blueslipmedia.com to learn more about them and to view current and past campaigns.



Time slots (estimated)

  • 0:20 - The Story Behind the Name
  • 1:12 - Barb before Sarah, Sarah Before Barb
  • 4:21 - Poking Around the Blue Slip Website
  • 8:54 - Altruism and Book Publicity
  • 11:02 - Authors as Role Models
  • 11:43 - Presentation Overview
  • 13:00 - Publicity vs. Promotion
  • 14:16 - Why Focus on Publicity?
  • 15:40 - The Power of Local Media
  • 16:45 - Backstory Basics
  • 17:40 - Specific Questions to Consider
  • 18:15 - Local Bookstores & Libraries
  • 18:50 - Seeking Community
  • 19:30 - Who Should Buy This Book and Why?
  • 20:08 - Website Basics
  • 23:55 - Developing a Mailing List
  • 25:25 - Social Media Basics
  • 28:16 - Book Reviews
  • 31:00 - Events
  • 33:48 - Ancillary Materials
  • 35:00 - Working with a Publicist
  • 37:00 - Key Points (Summary)
  • 38:49 - Three C's
  • 43:27 - Closing Remarks

 


Graphics referenced

 Graphic created on www.wordart.com

Graphic created on www.wordart.com



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Think Like a Publicist