Course Structure

On Monday of each week you’ll access an audio interview featuring one of the Path to Promotion faculty members focusing on their area of expertise. In addition, you’ll be able to access a handout and (look out, now) a homework assignment due on Wednesday of that week.

On Wednesday, you’ll access a live webinar during which you can connect with the featured faculty member by asking questions via a live chat. The webinar will be recorded for viewing at any other time. Questions may be submitted in advance.

At course end, participants will receive a Personal Publicity Planner designed to:

  • Establish an Overall Plan for Publicity
  • Identify & Develop Avatar Relationships
  • Identify & Develop Influencer Relationships
  • Analyze Website Structure & Content
  • Create a Content Calendar
  • Establish a Social Media Strategy
  • Track On-Going Publicity Progress and Goals