Identifying Influencers


Debbie will explore the following topics: 

  • Authentic Self-Promotion
  • Tell Me a Story
  • The Definition of an Influencer
  • Fans vs. Influencers
  • Influencer Analysis
  • Inside & Outside of Digital Marketing
  • Creating a Community

Making a splash in the school & library market

Carmen will explore the following topics: 

  • The "Business" of Personal Publicity/Promotion
  • The Basics of a Dynamic School/Library Presentation
  • The Importance of Trust in a Business Relationship
  • Desperately Seeking Originality, Authenticity, and Energy
  • An Inventory of a Publicity Tool Kit
  • The Definition of a Personal Brand

Preparedness ~ the key to making connections

Carrie will explore the following topics:

  • The Definition of Preparedness and You
  • If 'A' is for Authenticity, then 'C' is for Credibility
  • The Perils of a Poorly Designed Website
  • The Analysis of a Digital Footprint
  • Preparedness and Time Management
  • Preparedness and the Agent/Editor Relationship
  • Preparing for an Unseen Future

Barbara & Sarah will explore the following topics:

  • Publicity vs. Marketing 
  • Your Online Presence
  • Traditionally published authors - publicist’s job/marketing dept jobs 
  • Independently published - DIY publicity and marketing
  • Timeline for publicity and marketing  
  • Take the Bitter with the Better: A Word About Book Reviews    
  • Ancillary marketing materials - curriculum guides, book trailers & SWAG (Sealed With a Gift) 

Everything you wanted to know about publicity, but were afraid to ask

Jo will explore the following topics: 

  • What is a Podcast?
  • Why Podcast?
  • How to Podcast?
  • WWMAW or What Would My Avatar Want?
  • The "4 P's" of Podcasting: Plan, Produce, Publish, and Promote
  •  Recording, Editing, and Equipment Required

the how & why of podcasting

Deb will explore the following topics:

  • Plan for Success
  • Consistency vs. Overwhelm
  • Make & Mark Your Milestones
  • Where Do We Go From Here?

That's a Wrap