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PATH TO PROMOTION: EVERYTHING YOU WANTED TO KNOW ABOUT PUBLICITY, BUT WERE AFRAID TO ASK


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Publicists Barbara & Sarah will explore the following topics:

  • Publicity vs. Marketing 

  • Your Online Presence

  • Traditionally published authors - publicist’s job/marketing dept. jobs 

  • Independently published - DIY publicity and marketing

  • Timeline for publicity and marketing

  • Take the Bitter with the Better: A Word About Book Reviews 

  • Ancillary marketing materials - curriculum guides, book trailers & SWAG (Sealed With a Gift)