May
14
to May 16

PATH TO PUBLICATION: MAKING A SPLASH IN THE SCHOOL & LIBRARY MARKET

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Author/Entreprenuer Carmen will explore the following topics: 

  • The "Business" of Personal Publicity/Promotion
  • The Basics of a Dynamic School/Library Presentation
  • The Importance of Trust in a Business Relationship
  • Desperately Seeking Originality, Authenticity, and Energy
  • An Inventory of a Publicity Tool Kit
  • The Definition of a Personal Brand
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May
21
to May 23

PATH TO PROMOTION: PREPAREDNESS ~ THE KEY TO MAKING CONNECTIONS

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Author Carrie Pearson will explore the following topics:

  • The Definition of Preparedness and You
  • If 'A' is for Authenticity, then 'C' is for Credibility
  • The Perils of a Poorly Designed Website
  • The Analysis of a Digital Footprint
  • Preparedness and Time Management
  • Preparedness and the Agent/Editor Relationship
  • Preparing for an Unseen Future
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May
28
to May 30

PATH TO PROMOTION: EVERYTHING YOU WANTED TO KNOW ABOUT PUBLICITY, BUT WERE AFRAID TO ASK

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Publicists Barbara & Sarah will explore the following topics:

  • Publicity vs. Marketing 

  • Your Online Presence

  • Traditionally published authors - publicist’s job/marketing dept. jobs 

  • Independently published - DIY publicity and marketing

  • Timeline for publicity and marketing

  • Take the Bitter with the Better: A Word About Book Reviews 

  • Ancillary marketing materials - curriculum guides, book trailers & SWAG (Sealed With a Gift) 

 

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